Fenty Beauty is led by iconic entertainer, fashion designer, and first-time mom Rihanna, who created the brand with a passion for affordable, inclusive makeup. Growing up, she was fascinated by cosmetics, including foundations, concealers, lip glosses, lipsticks, skincare, and clean beauty products.

Throughout her career in the entertainment industry, she was impacted by beauty standards in the media, and she did not see enough diversity in those professions. Rihanna has helped expand the image of beauty in the cosmetics industry. The value of Fenty Beauty continues to increase, and the company offers safe and effective products. Today, consumers are more health-conscious than ever, thanks to media outlets promoting self-care. As consumers seek products without toxins and other harmful ingredients, Fenty Beauty attracts more consumers.

Beauty brands like Fenty Beauty are attracting more buyers with strategic marketing strategies and high-quality products to attract millennial buyers. Generation Z shoppers spent a massive 44 billion dollars on beauty products. They are more likely to buy new cosmetics based on Tick Tok and founders who are in the entertainment industry.

We can’t deny that Rihanna’s effortlessly glamorous sex appeal insanely gorgeous looks and talent contribute to the music industry as a performer attracts global buyers. She has sold 60 million albums and 215 million digital tracks worldwide making her the top-selling digital artist of all time, and her show-stopping fashion statements create a buzz.  Fenty Beauty brand continues to add all-inclusive makeup for dark skin, fair skin, and every color across all skincare types and tones. Rihanna is the founder of The Clara Lionel Foundation (CLF) supports and funds effective education, health, and emergency response programs.

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 Rihanna’s addition makes women around the world feel seen, included, and beautiful it’s safe to say she’s a “Living Legend.” Shop Fenty!

Are you the next Rihanna?  We private label and manufacture cosmetics and skincare for brands around the world.

Written by: Venus Starr Hurst