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7 STEPS TO FINDING THE PERFECT PRIVATE LABEL COSMETICS

 Have you also been dreaming of starting your own cosmetics brand? The present market, we believe, provides one the most ideal conditions for a brand to flourish. The production process, thanks to the availability of numerous private label cosmetics manufacturers, effective marketing strategies, and advanced technologies have become cheaper and simpler.

However, from where do we start? This guide is going to address this question first, by enlisting our 7 favorite steps to find the perfect private label cosmetics manufacturer.

1. GET READY FOR A POSSIBLE STRUGGLE

In the beginning, it is important to know that the process of finding the perfect private label cosmetics manufacturer is really complex. The process involves numerous stages. At times, you might have to wait nearly 30 days before you see any prices. And remember, if you see the prices, you are just halfway there.

2. THE INTERNET

Google is undoubtedly one of the best ways to start your initial research. The search engine has a wealth of information about private label companies. Surfing through the same will help clear a lot of your doubts. Most importantly, the internet – apart from highlighting the industrial leaders – also showcases smaller, lesser-known manufacturers.

  3. TRADE SHOWS   

Going to one of these events isn’t just a fun experience. An industry trade show is also an ideal way to find the perfect manufacturer, as the entire process helps you get a better feel of the company culture, get product samples in relatively less time, and overall, make stronger connections.

4. ASK GOOD QUESTIONS

Once you have shortlisted a good number of companies, it’s now time to focus on including good questions in the initial inquiry. Ask about Minimal Order Quantities, certificates, packaging possibilities, product portfolio, and of course, the carbon footprint of each step of the production process.

5. ONLINE REVIEWS

Reviews and customer feedbacks are one of the most genuine ways to get a clear idea of the quality of the product you are going to receive. Furthermore, try to connect with a few of the company’s customers. Schedule short calls with them to have a better idea of what they like and don’t like about doing business with the company. Reviews are a source of someone else’s mistakes or success stories, and therefore they need to be paid attention to.

6. QUALITY SOURCES AND RAW MATERIALS

The quality of a cosmetic product depends on its ingredients. Put in some efforts towards tracing the process manufacturers use to source their ingredients. Don’t forget to check the carbon footprint of processes involved in the production of the ingredients. After all, numerous customers these days have become conscious of the overwhelming climate crisis, and thus pay attention to the products they use in their daily lives.

7. REQUEST PRODUCT SAMPLES

Once you have narrowed down your search to a handful of manufacturers, connect with each one of them and start asking for product samples. Private label cosmetic companies usually show a great deal of willingness towards sending product samples to potential customers. This is, undoubtedly, one of the best ways to test the manufacturer’s product quality.

Shop! Color Me Pretty Manufacturing Private Label Products.

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