With all the lockdowns and mask requirements around the world during the COVID tumble, color cosmetics took a plunging decline impelling beauty brands to shift their focus toward skin care and hair care products. Advanced beauty brands managed to stay up to date with the self-care movement trend and stay ahead of the curve by shifting more focus towards skin care and hair care products.
Color Cosmetics made a vigorous comeback for the summer of 2022. Women in the United States are back to former makeup habits with a boost. Additionally, 70% of makeup wearers have returned to previous routines or are wearing more makeup than they did before the pandemic, according to The NPD Group.