With all the lockdowns and mask requirements around the world during the COVID tumble, color cosmetics took a plunging decline impelling beauty brands to shift their focus toward skin care and hair care products.  Advanced beauty brands managed to stay up to date with the self-care movement trend and stay ahead of the curve by shifting more focus towards skin care and hair care products.

 Color Cosmetics made a vigorous comeback for the summer of 2022.  Women in the United States are back to former makeup habits with a boost. Additionally, 70% of makeup wearers have returned to previous routines or are wearing more makeup than they did before the pandemic, according to The NPD Group.

Mascara is the most used makeup product overall, followed by foundation, eye shadow, eyeliner, and lipstick.

Color Me Pretty Manufacturing offers a wide range of color cosmetics for brands around the world. Shop Now!