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A QUICK 5-STEP GUIDE TO SELLING PRIVATE LABEL COSMETICS

Gone are the days when you did all the heavy lifting to research, formulate, test, or make your wholesale cosmetics. Nowadays, anyone who dreams of owning an exclusive brand can start selling private-label cosmetics. These cosmetics including beauty, makeup, and skincare products are manufactured by another company while they are sold under your unique brand name.

With that said, whether you’re a beautician, esthetician, salon owner, or an influencer who loves cosmetics and selling your products but has zero know-how on where to start—let’s show you the ropes on how to send your cosmetics to every nook and cranny in the world.

1. FIND BEST-SELLING PRODUCTS AND A NICHE

Finding products with a high consumer demand matters the most. First, determine whether people are searching for similar cosmetics you’re interested in.

Start by peeking at,

  • Google Trends. (Shows the general interest for a particular term.)
  • Amazon Best Sellers list. (Shows the most popular cosmetics and provides a view of the competitors.)
  • Amazon Movers and Shakers. (Shows the trendiest products with sudden growth.)
  • Boutiques or other retailers. (Drugstores, mass merchandisers, and department stores are the top brick-and-mortar places for women to buy cosmetics, meaning most sought-after products are featured)

Building a successful private-label cosmetics line around a niche is imperative too. Think about how to narrow down your product category. For example, are they organic, vegan, paraben-free, etc.?

2. FIND YOUR PRIVATE-LABEL COSMETICS SUPPLIER

The best-suited private-label cosmetics supplier could be either found online or in person at beauty industry trade shows. They will manufacture cosmetics on your behalf and help you sell them under your brand name. Some will also go the extra mile to customize the ingredients according to your preference. 

However, teaming up with a compatible and profitable supplier is crucial. You might want to confirm whether they comply with Food and Drug Administration (FDA) guidelines and the US purity requirements, offer label printing and packaging, and whatnot. Moreover, you need to have info on their order minimums, turnaround times, packaging fees, the materials they are using, etc.

The rule of thumb is to keep an eye out for their online reviews, this is where their reputation shines or crumbles.

 

3. REVIEW SAMPLES

To make sure what you see is what you get is to request samples from the potential suppliers. Most private wholesale cosmetics suppliers are willing to offer low-cost samples. Better yet, attending an industry trade show can let you pick up many samples in one go.

Even though this step isn’t free, it can prevent future pitfalls that originate from you opting for a sub-par product. Then, get your friends or clients to review the samples, so you can settle for the most ideal sample that aligns with your cosmetic brand.

 

4. DESIGN YOUR PRIVATE-LABEL COSMETICS’ LOGO AND PACKAGING

The supplier usually labels and packages your products after you have provided them with your logo. They’ll instruct you on the specifications of the design when you’re uploading it. This is what sets your brand apart from every other run-of-the-mill product out there.

If designing is not your forte, you can always rely on an affordable but professional designer on Fiverr or Upwork.

 

5. DECIDE WHERE AND HOW TO SELL YOUR COSMETICS

When it comes to where your products are sold, you have a couple of choices, including,

  • In-store – Selling at a spa, salon, fashion boutique, etc.
  • On your website – Selling through an e-commerce platform like Shopify.
  • Amazon Marketplace.
  • Social media – Selling through a Facebook shop, Instagram account, or TikTok.
  • Selling at local markets.
  • Selling Wholesale cosmetics to other retailers including spas, boutiques, and brick-and-mortar stores.

For order fulfillment, you can choose,

  • Drop shipping – The supplier ships your products directly to your customers.
  • In-house order fulfillment – Handle storage and shipping yourself.
  • Outsourced fulfillment – Hiring a third-party company to handle storage and shipping.

If you have no second thoughts about your cosmetics line, its branding, shipping, product pricings, printing or packaging fees, product’s shelf life, and temperature regulations requirements, it’s time to finalize the order.

 

WRAPPING UP

According to recent statistics, the global beauty industry will be worth $571 billion by 2023. The Personal Care segment accounts for the largest share of the market, with an estimated value of US$253.30 billion. Most revenue comes from the United States, valued at $91.41 billion. So, zeroing in on selling private-label cosmetics is a wise, affordable, and fool-proof option to build your beauty empire.

If you played your cards right at narrowing down your niche, branding, partnering up with the most dependable supplier, and deciding where and how to sell your product, without a doubt, you’ll be successful.

References

  1. Essential questions to ask before choosing a private-label skin care manufacturer
  2. 7 steps to finding the perfect private label cosmetics

Are you interested in selling private-label cosmetics?

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