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The celebrity brand industry is booming, and trending and consumers show a lot of interest in brands from their favorite stars. Based on revenue and social media popularity, here are the Top celebrity beauty brands of 2023:

1. Rihanna

Celebrity beauty brands still can’t beat Rihanna’s beauty empire when it comes to success. Fenty Beauty was launched in 2017 by the incredibly sexy pop star and pregnant Mom.

As part of its launch, Fenty created a wide range of foundation shades to suit all skin tones.  Fenty Beauty ranked first with an overall score of 9.76/10 and an annual revenue of $580 million. In the last two years, the company has expanded into eight African countries and Rihanna even featured the company during her Super Bowl performance.

2. Kylie Jenner

 Just below the top spot is Kylie Cosmetics with a beauty score of 9.64/10. American media personality Kylie Jenner founded Kylie Cosmetics in 2014, and its lip products have taken the world by storm. Last year, this company collaborated with some unexpected partners, including Macy’s, which released a limited-edition Batman x Kylie line.

3. Selena Gomez

A score of 8.97/10 makes Selena Gomez’s Rare Beauty the third most successful celebrity beauty brand on this list. In addition to selling high-quality makeup products, Rare Beauty emphasizes mental health along with their mission to ‘break down unrealistic standards of perfection’. Additionally, Gomez recently became the woman with the most Instagram followers.

Which celebrity brand is your favorite?

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